Your website does rightfully belongs at the center of your web / internet marketing strategy. However, if it is unsupported by a broader, data driven integrated marketing strategy its utility and your investment is significantly compromised. A beautiful website by itself will not likely get you where you want to go.
Those that know me well know that on the short list of thing I’m keenly interested in other then internet marketing are historic preservation, architecture, historic neighborhoods, sustainable communities, new urbanism and such. So my interest is piqued when I see one reflected in the other.
I just read a great post by Aaron Wall about Google, data acquisition and the impact on competition and the broader “online” community.
In the tangible world, one of the things that trouble me about big-box retailers is the impact they have on small independent retailers, neighboring historic downtowns and the broader “community” in which we live. Lowest price product and homogeneity at the expense of diverse, unique, viable and yes, green [ for another day 
] downtowns. No luddite I. I work to make a habit of being an “early adopter” as much as I can manage.
What brought this to mind was a parallel in Google’s growing domination of online markets by data capture > price competition > effective elimination of previously viable online marketing/advertising/service providers.
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