About Us

Resonate Web Marketing is a small independent web marketing company based in Beloit, WI. We work with organizations, agencies, businesses and non profits to engage and develop their own target markets online. This typically entails website development but not always. We have two key objectives:

1. Helping clients address their web marketing aspirations in an integrated and holistic approach. Simply getting a website up, even a great one, by itself will most likely not get you what you’re looking for.
2. Empowering clients to be as self sufficient as they choose to be, gain greater control over their web marketing and save some money in the process.

Why choose Resonate Web Marketing?

I have over a dozen years marketing online from both sides of the table; the web marketing agency side as well as the client side. This background distinguishes me from most competitors who invariably come from graphics or IT disciplines.

I point this out because while engaging your audience online needs to be visually pleasing and technically sound your online effort is first and foremost a marketing initiative. That is what drives the effort and delivers the required ROI regardless if it is measured in dollars or reaching those for whom it is your mission to engage and inform. You start with data driven marketing considerations. You employ various web analytics and tools to provide direction.  It is marketing that drives both creative and tech development, not the other way around.

Starting with an integrated online marketing approach to your web development will save you time, money and the frustration of having to rework prior efforts.

What do you want to do online?

While there are many sub disciplines it basically comes down to four things.

1. You want to get found – particularly by those who don’t yet know about you. This is primarily an exercise in Search Engine Optimization (SEO). This is fundamental to everything that we do.
2. Once found you want to engage your target audience – This includes website usability, content management and presentation.  Landing page optimization likewise is a marketing exercise that can be measured and optimized.
3. Once engaged you want conversion to a desired action – Regardless of if you need sales conversion, lead acquisition, membership registrations or simply reaching the broadest audience with the information is it your mission to provide, you most likely need “something” to take place. How do you measure this? How do you improve this metric? Let us show you how.
4. Once you have a customer you need to continue the relationship – very few online enterprises can survive on a once-n-done business practice. It is far too difficult, time consuming and costly to depend solely on new customer acquisition. You business depends on an ongoing relationship with your satisfied customers. So, how do you hold customers ongoing attention and business online? While key, it’s not all about acquisition. Let’s talk about retention.

Tambien Hablamos Español:

If it is in your mission to reach your entire community including the Spanish speaking public we can help you with this too.

So, let’s talk. Your audience is waiting to hear from you.

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