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Those that know me well know that on the short list of thing I’m keenly interested in other then internet marketing are historic preservation, architecture, historic neighborhoods, sustainable communities, new urbanism and such.  So my interest is piqued when I see one reflected in the other.

I just read a great post by Aaron Wall about Google, data acquisition and the impact on competition and the broader “online” community.

In the tangible world, one of the things that trouble me about big-box retailers is the impact they have on small independent retailers, neighboring historic downtowns and the broader “community” in which we live.  Lowest price product and homogeneity at the expense of diverse, unique, viable and yes, green [ for another day :)  ] downtowns. No luddite I. I work to make a habit of being an “early adopter” as much as I can manage.

What brought this to mind was a parallel in Google’s growing domination of online markets by data capture > price competition > effective elimination of previously viable online marketing/advertising/service providers.

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A friend and associate, Genia Stevens and I will be conducting a series of Internet Marketing training seminars for the local Beloit WI Chamber of Commerce here in Southern WI, Northern IL. In the weeks ahead we’ll be introducing regional businesses and organizations to best practices around using web based technologies to further their marketing objectives. We’ll be touching on Social Media, Mobile/Local internet marketing, SEO (search engine optimization), web analytics and much much more.

Internet Marketing Training for Southern WI / Northern IL

Whether you’re already using internet-based technologies, are considering it, or just want to learn more you’re invited to join us for this three part series. My feeling is that internet marketing training is best done, of course while online. So we’ll be online and going through live examples to better illustrate concepts, help you see and understand what is being presented.  And if you’re brave enough we’ll even take a look at your own site and provide you some insight and tips you can take back with you.

You’ll walk away with greater insight and actionable steps to move you closer to taking better advantage of what internet marketing can do for you and your business or organization. If you have a laptop you’re welcome to bring it and follow along.

Training Session Schedule:

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SEO or Search Engine Optimization: What’s happening when you search?

March 21, 2010

Matt Cutts offers up a great overview of some of the fundamental principles around what’s going on in the background when you do a search, specifically in Google. Of course you need your website optimized for search engines, employing SEO best practices so you can be found, but what’s happening when your target market is [...]

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WordPress Web Design – WI / IL Stateline Region

February 10, 2010

We’re WordPress web designers located in the Wisconsin / Illinois State Line area and specialize in WordPress web design and website development. Further, we’re big fans of the Thesis Theme for WordPress. As WordPress designers centrally located between the major metros of Madison WI, Milwaukee and Chicago, it provides us many advantages. But this is [...]

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