Client Empowerment

So why the taxi?

It’s because that’s what so many businesses and organizations end up with… a taxi for a website.

Like yourself, they wanted to leverage the reach and power of the internet in their online marketing and customer communication. They needed a website to take them from point A to point B. When they took delivery of their website though they found themselves the proud owners of a bright shiny new taxi.

A taxi does a fine job of getting you from point A to point B. Problem is, every time you want to go anywhere including the routine every day commutes you could just as easily do yourself, you have to call for the taxi. You then wait for it to arrive, hope the driver understands your intent, then you pull out your wallet.

The irony is that THEY BOUGHT the taxi. They have not been given the keys though or shown how to drive it. As a result they tend to go fewer places and travel less often. Worst case, sometimes they end up going places not intend.

Ok, I’ll drop the analogy.

How much better would it be to be able to make the routine, time sensitive updates to your commercial website yourself. Reserve the web developer hired guns for the heavy lifting, back up or additional training.

Because you hold and maintain all rights and access to your website and any related accounts, you’re in control, not the web developer.

Too often businesses and organizations with a web presence are challenged to update their own websites because of the complications of having to work through a web developer for even the most mundane changes and updates. As a result their websites are updated less frequently, they are slow to reflect updated information, changes in the marketplace or their offerings. Their websites become stale and less interesting to their audience. As a result visitors return less frequently or not at all. This is particularly counter productive to those for whom repeat traffic is a primary objective.

Resonate Web Marketing provides you with an easy to use, easy to update website along with other tools where you will have direct access to update as often as you like. If you can manage desktop, WYSIWYG menu driven software you’ll be comfortable updating your own website. In fact, we’ll provide you the training to get you up and running. For more involved tasks of course we’re here to assist or even do it for you if you like. You are free to delegate to whomever, whenever you choose.

Finally and importantly, you fully own and control your website and various web presence. Everything is under your own companies name with full ownership and access rights. No hand-cuffs here. Resonate Web Marketing is confident enough to operate on a “performance” basis. Our expectation is that you’ll continue to engage us as you need us for work and/or training as you need it. Our position is that you the client should be fully free to choose who you work with without fear of well, challenges.

You hold the keys!

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