Why Integrated Web Marketing

While there are no guarantees on traffic and visitor engagement there are certainly actions and characteristics that improve these metrics. You need a plan. You need a way to measure outcome. You need a testing/adapting, rinse-n-repeat mindset and practice. This is how you maximize potential. The hard truth is, if web marketing is important to your enterprise you will likely never reach web marketing nirvana whereby it can then be shelved to run on auto pilot.

You need a plan to get traffic.

• Website optimization for “natural search” or SEO
• “Paid Search” opportunities.
• Search Marketing
• Directory submissions
• Affiliate programs
• And more…

Your website needs to integrate with, leverage and be leveraged by your other online marketing channels.

• RSS
• Email marketing
• “Social Media”
• And more…

Your online marketing channels need to integrate with, leverage and be leveraged by your traditional off-line marketing channels.

• Print
• Direct Mail / Catalog
• Media: print, radio, cable
• Co-op advertising
• And more…

These efforts need to harmonize. Unfortunately there are no silver bullets. If there were you could not afford them. Additionally, much as you might like, you do not want to start with trying to do everything. You do though need a plan, one that is measurable and one that produces actionable feedback. You grow by incremental expansion, testing, testing and testing.

Website development as key but still a subset of an overall, integrated web marketing strategy. What is your web marketing strategy? How is that reflected in your website and other channels?

Integrated web marketing, that’s what we do. How may we help you?
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